Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001098. When citing the article, please cite: James Espey, (1991) “Strategy in the Making: A Case Study”, Marketing Intelligence & Planning, Vol. 9 Iss: 3, pp.2 - 52.

Citation

(1991), "Erratum", International Marketing Review, Vol. 8 No. 4. https://doi.org/10.1108/EUM0000000001543