TY  - JOUR
AB  - The article presents empirical evidence which indicates the immense
diversity in entry mode choice patterns among various service
industries. It attempts to explain this variation in terms of certain
service attributes and motives for foreign market entry, using the
transaction cost analysis as its theoretical basis. While entry mode
choice associated with “hard” services (those that do not
require the providers to be physically proximate to the receivers)
resembles that in manufacturing firms, organisations providing
“soft” services (characterised by inseparable production and
consumption) enter world markets almost exclusively via foreign direct
investment and contractual transfers. This diversity poses challenges to
practitioners, policy makers and researchers in this field.
VL  - 7
IS  - 5
SN  - 0265-1335
DO  - 10.1108/EUM0000000001535
UR  - https://doi.org/10.1108/EUM0000000001535
AU  - Krishna Erramilli M.
PY  - 1990
Y1  - 1990/01/01
TI  - Entry Mode Choice in Service Industries
T2  - International Marketing Review
PB  - MCB UP Ltd
Y2  - 2024/04/24
ER  -