TY  - JOUR
AB  - The spread of “second generation” franchise system use
from a predominantly US base is examined. The focus is on Australia as
one of the major recipient countries. Australia has moved rapidly
through a process of adoption and imitation of US companies′ franchise
systems in the 1970s and 1980s. Having applied the franchise system in
domestic operations, a number of Australian companies have now begun to
develop an international thrust, including an interest in the US market.
VL  - 6
IS  - 5
SN  - 0265-1335
DO  - 10.1108/EUM0000000001520
UR  - https://doi.org/10.1108/EUM0000000001520
AU  - Welch Lawrence S.
PY  - 1989
Y1  - 1989/01/01
TI  - Diffusion of Franchise System Use in International
Operations
T2  - International Marketing Review
PB  - MCB UP Ltd
Y2  - 2024/04/24
ER  -