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Management Influences on Export Performance: A Review of the Empirical Literature 1978‐1988

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 April 1989

Abstract

During the last decade a substantial number of empirical research studies on export performance have been conducted. This article reviews 55 of these studies, summarises the findings according to a “strategic export model”, synthesises current knowledge, and suggests directions for future export research activities.

Keywords

Citation

Aaby, N. and Slater, S.F. (1989), "Management Influences on Export Performance: A Review of the Empirical Literature 1978‐1988", International Marketing Review, Vol. 6 No. 4. https://doi.org/10.1108/EUM0000000001516

Publisher

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MCB UP Ltd

Copyright © 1989, MCB UP Limited