TY  - JOUR
AB  - This article tests a number of channel behaviour hypotheses in a
unique structural arrangement – the joint venture. The results
indicate that goal disparity is a significant predictor of conflict and
that perceived conflict is related to member satisfaction, manifest
conflict, and desire for change. Managerial and theoretical implications
are discussed.
VL  - 6
IS  - 3
SN  - 0265-1335
DO  - 10.1108/EUM0000000001511
UR  - https://doi.org/10.1108/EUM0000000001511
AU  - Habib Ghazi M.
AU  - Burnett John J.
PY  - 1989
Y1  - 1989/01/01
TI  - An Assessment of Channel Behaviour in an Alternative
Structural Arrangement: The International Joint Venture
T2  - International Marketing Review
PB  - MCB UP Ltd
Y2  - 2024/05/09
ER  -