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Risks and Liquor Markets in the Far East

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 February 1989

105

Abstract

Special risks are examined in establishing a local operation in the Far East and markets discussed for spirits and wines. Possible market approaches are suggested, and the author concludes that the potential returns will justify the risks of participation.

Keywords

Citation

Stroude, N. (1989), "Risks and Liquor Markets in the Far East", International Marketing Review, Vol. 6 No. 2. https://doi.org/10.1108/EUM0000000001508

Publisher

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MCB UP Ltd

Copyright © 1989, MCB UP Limited

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