To read this content please select one of the options below:

Barossa Winery: Penetrating the International Market

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 February 1989

378

Abstract

With the “internationalisation” of tastes amongst wine consumers, the need to export wine has become ever more acute for wine producers worldwide. As an example of how wine producers have attempted to gain access to overseas markets, this case study examines the export drive of a major Australian winery.

Keywords

Citation

McDougall, G. (1989), "Barossa Winery: Penetrating the International Market", International Marketing Review, Vol. 6 No. 2. https://doi.org/10.1108/EUM0000000001507

Publisher

:

MCB UP Ltd

Copyright © 1989, MCB UP Limited

Related articles