Marketing Planning and Communications for Small Winemakers

Abstract

Marketing planning is an often neglected subject in small wineries. This article examines why planning is essential and how a plan can be prepared. It then details how a winemaker can impart information about his products.

Citation

Spawton, T. (1989), "Marketing Planning and Communications for Small Winemakers", International Marketing Review, Vol. 6 No. 2. https://doi.org/10.1108/EUM0000000001505