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Don′t Write Off Global Advertising: A Commentary

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 January 1989

Abstract

Some thoughts on the standardisation of advertising in global markets are offered. These support a globalised perspective in international advertising.

Keywords

Citation

Peebles, D.M. (1989), "Don′t Write Off Global Advertising: A Commentary", International Marketing Review, Vol. 6 No. 1. https://doi.org/10.1108/EUM0000000001504

Publisher

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MCB UP Ltd

Copyright © 1989, MCB UP Limited