TY  - JOUR
AB  - Examines the market positioning of foreign banks in Korea from 1983
to 1988. Examines predictions with respect to the Korean market derived
from Dunning′s general proposition that firms tend to enter foreign
markets so as to exploit their ownership‐specific advantages (OSAs).
Also examines whether foreign banks′ performance in the Korean market
can be explained in terms of fit between market positioning and bank OSA
profiles. The findings largely confirm the usefulness of OSA analysis in
predicting foreign bank behaviour in Korea.
VL  - 9
IS  - 5
SN  - 0265-2323
DO  - 10.1108/EUM0000000001464
UR  - https://doi.org/10.1108/EUM0000000001464
AU  - Ursacki Terry
AU  - Vertinsky Ilan
PY  - 1991
Y1  - 1991/01/01
TI  - Market Positioning and Performance of Foreign Banks in
Korea
T2  - International Journal of Bank Marketing
PB  - MCB UP Ltd
SP  - 14
EP  - 22
Y2  - 2024/04/19
ER  -