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Market Positioning and Performance of Foreign Banks in Korea

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 1 May 1991


Examines the market positioning of foreign banks in Korea from 1983 to 1988. Examines predictions with respect to the Korean market derived from Dunning′s general proposition that firms tend to enter foreign markets so as to exploit their ownership‐specific advantages (OSAs). Also examines whether foreign banks′ performance in the Korean market can be explained in terms of fit between market positioning and bank OSA profiles. The findings largely confirm the usefulness of OSA analysis in predicting foreign bank behaviour in Korea.



Ursacki, T. and Vertinsky, I. (1991), "Market Positioning and Performance of Foreign Banks in Korea", International Journal of Bank Marketing, Vol. 9 No. 5, pp. 14-22.




Copyright © 1991, MCB UP Limited