Marketing of international banking services in the Asia Pacific region must proceed from understanding both the locational needs of international banks and of the financial centres in which they locate. Presents the findings of a detailed series of interviews in major financial centres and by major financial sector. These mesh with findings found in the surveyed location literature. Also explores the development of international financial centres as this is closely tied to location of financial firms. Concludes that the sort of sectoral locational analysis conducted here provides highly useful information for the location of international banking in the major Asia Pacific centres. Hong Kong, Singapore and Tokyo are, not surprisingly, the prime locations for marketing the broadest array of international banking services.
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