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New Product Development and Management in Financial Institutions

Eberhard E. Scheuing (St. John's University, New York)
Eugene M. Johnson (University of Rhode Island)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 1 February 1989

696

Abstract

The results of a survey of new product development practices and procedures in American financial institutions are described. It is revealed that most institutions do not have a formal, fully developed process for developing and managing new products. For those that do, new products committees and project teams are the major strategies used.

Keywords

Citation

Scheuing, E.E. and Johnson, E.M. (1989), "New Product Development and Management in Financial Institutions", International Journal of Bank Marketing, Vol. 7 No. 2, pp. 17-21. https://doi.org/10.1108/EUM0000000001454

Publisher

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MCB UP Ltd

Copyright © 1989, MCB UP Limited

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