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Profitmaster

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 1 May 1991

39

Abstract

An approach to optimising the profits of a manufacturing organisation is described. The concept is based on profit‐optimising computer models of the business. The problems addressed, how the business‐modelling tools work, and how this concept has successfully been implemented in industry are all described. The system addresses the traditionally poor interactions between the three main functions of an organisation, namely marketing, production and finance. These units have different, often conflicting objectives, and are not directly concerned with the total profitability of the organisation. The solution to this problem is a common language provided by the business model. The business model is a powerful tool, used to identify the optimum product mix and to simulate the effect of decisions on profits and plant.

Keywords

Citation

Johansen, J.T. (1991), "Profitmaster", Industrial Management & Data Systems, Vol. 91 No. 5, pp. 14-16. https://doi.org/10.1108/EUM0000000001437

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited

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