Strategy and strategic intent should be about winning customers and meeting customers′ increasing demands. Outlines the seven “strategic imperatives” on which companies must focus in order to win the fight for customers. Concludes with the warning that an organization that is not consciously addressing all seven imperatives runs the risk of not being around for the twenty‐first century.
Fulmer, W. (1993), "Anticipatory Learning: The Seventh Strategic Imperative for the Twenty‐first Century", Journal of Management Development, Vol. 12 No. 6, pp. 61-66. https://doi.org/10.1108/EUM0000000001403Download as .RIS
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