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Adaptive Strategies for Coping with Product Variety Decisions

Kun‐Huang Yeh (Tatung Institute of Technology, Taiwan)
Chao‐Hsien Chu (Iowa State University, USA and University of Tsukuba, Japan)

International Journal of Operations & Production Management

ISSN: 0144-3577

Article publication date: 1 August 1991



Under acute global competitive pressure, many companies have viewed product diversification as a strategic weapon with which to win market shares. Nevertheless, product diversification increases costs and sometimes degrades product quality. Many businesses today confront the dilemma of whether to broaden product lines or to focus production. This article explores both theoretically and empirically the possible impacts of product diversification. The emerging technologies and adaptive manufacturing strategies, potentially meeting a variety of customer needs while enhancing other competitive advantages, are examined.



Yeh, K. and Chu, C. (1991), "Adaptive Strategies for Coping with Product Variety Decisions", International Journal of Operations & Production Management, Vol. 11 No. 8, pp. 35-47.




Copyright © 1991, MCB UP Limited

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