For some time there have been models for considering manufacturing strategy which focus on the product but which essentially ignore dimensions of aftersales support. This article presents a framework for formulating and reviewing an after‐sales support strategy and links it to a manufacturing strategy model to produce a comprehensive strategy for customer satisfaction over the lifetime of a manufactured product.
Armistead, C. and Clark, G. (1991), "A Framework for Formulating After‐sales Support Strategy", International Journal of Operations & Production Management, Vol. 11 No. 3, pp. 111-124. https://doi.org/10.1108/EUM0000000001269
MCB UP Ltd
Copyright © 1991, MCB UP Limited