Behaviour resulting from work group normative processes can be examined and changed to increase the productivity of an organisation. A model for exploring the process of work group norm diagnosis that can be used by organisational consultants is developed. Examples of its use are also presented.
McMahan, G.C. and Michele Kacmar, K. (1991), "The Diagnosis of Work Group Norms: Practical Implications for Change", Journal of Organizational Change Management, Vol. 4 No. 4, pp. 24-33. https://doi.org/10.1108/EUM0000000001202
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