TY  - JOUR
AB  - Storytelling, which is widely recognised as having a powerful
influence upon learning in organisations, should be formalised to
promote a more systematic, predictable individual learning and change
process. The training function represents a natural arena where
formalisation can take place. Four ways are described in which
storytelling as part of formal training can contribute to more effective
individual learning in organisations, which in turn may contribute to
successful organisational change and performance.
VL  - 4
IS  - 3
SN  - 0953-4814
DO  - 10.1108/EUM0000000001198
UR  - https://doi.org/10.1108/EUM0000000001198
AU  - Vance Charles M.
PY  - 1991
Y1  - 1991/01/01
TI  - Formalising Storytelling in Organisations: A Key Agenda for
the Design of Training
T2  - Journal of Organizational Change Management
PB  - MCB UP Ltd
SP  - 52
EP  - 58
Y2  - 2024/04/19
ER  -