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Formalising Storytelling in Organisations: A Key Agenda for the Design of Training

Charles M. Vance (Loyola Marymount University, Los Angeles, USA)

Journal of Organizational Change Management

ISSN: 0953-4814

Article publication date: 1 March 1991

Abstract

Storytelling, which is widely recognised as having a powerful influence upon learning in organisations, should be formalised to promote a more systematic, predictable individual learning and change process. The training function represents a natural arena where formalisation can take place. Four ways are described in which storytelling as part of formal training can contribute to more effective individual learning in organisations, which in turn may contribute to successful organisational change and performance.

Keywords

Citation

Vance, C.M. (1991), "Formalising Storytelling in Organisations: A Key Agenda for the Design of Training", Journal of Organizational Change Management, Vol. 4 No. 3, pp. 52-58. https://doi.org/10.1108/EUM0000000001198

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited