TY  - JOUR
AB  - Given the dynamic structure of corporate conflict between
engineering and sales, how can those two dissimilar realities be managed
such that change is possible? The network of assumptions that is
each of these realities is not immediately accessible to the
“other”; such assumptive networks are coded through its
members and located in silence. The trick in managing any organisational
change effort is to interrogate those realities in ways that require its
members to respond self‐reflectively with narratives rather than
unreflectively with codes. Managing an organisational change effort
requires that codes be transformed into narratives in ways that blur the
boundaries and then redraw them along different lines.
VL  - 4
IS  - 3
SN  - 0953-4814
DO  - 10.1108/EUM0000000001197
UR  - https://doi.org/10.1108/EUM0000000001197
AU  - Hawes Leonard C.
PY  - 1991
Y1  - 1991/01/01
TI  - Organizing Narratives/Codes/ Poetics
T2  - Journal of Organizational Change Management
PB  - MCB UP Ltd
SP  - 45
EP  - 51
Y2  - 2024/05/11
ER  -