New Product Development: Theory into Practice

Abstract

A two‐year experimental programme to apply the research findings of a research programme into the practice and organisation of new product development is described. It was conducted within a large manufacturing subsidiary of a major international organisation. The results from the past research work were converted into a usable form and applied through a planned programme of analysis and change. It describes how the work covering all levels of personnel from general manager to the shop floor staff, was initiated directed and controlled.

Citation

Barclay, I. and Benson, M. (1990), "New Product Development: Theory into Practice", Leadership & Organization Development Journal, Vol. 11 No. 6, pp. 24-30. https://doi.org/10.1108/EUM0000000001155