The results of a three‐year research programme into the current practice and organisation of new product development are described. The results of a major survey of some 150 companies, in which the McKinsey 7S model was used to provide a structured analysis of all aspects of new product development are detailed. Clear trends and changes were defined, and were supported by detailed structured interviews.
Barclay, I. and Benson, M. (1990), "New Product Development: Organisation and Current Practice", Leadership & Organization Development Journal, Vol. 11 No. 6, pp. 13-23. https://doi.org/10.1108/EUM0000000001154Download as .RIS
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