Journal of Product & Brand Management
1166
Abstract
Reviews a number of articles emerging from an American research workshop focused on “meaning, measure, and morality of materialism”. Strong evidence here of the fragmenting of common markets, and marketing management′s responsibility (?) for destroying civilization as we know it!
Keywords
Citation
Cahill, D. (1993), "Journal of Product & Brand Management", Marketing Intelligence & Planning, Vol. 11 No. 6, pp. 20-21. https://doi.org/10.1108/EUM0000000001126
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited