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Journal of Product & Brand Management

Marketing Intelligence & Planning

ISSN: 0263-4503

Publication date: 1 June 1993

Abstract

Reviews a number of articles emerging from an American research workshop focused on “meaning, measure, and morality of materialism”. Strong evidence here of the fragmenting of common markets, and marketing management′s responsibility (?) for destroying civilization as we know it!

Keywords

Citation

Cahill, D. (1993), "Journal of Product & Brand Management", Marketing Intelligence & Planning, Vol. 11 No. 6, pp. 20-21. https://doi.org/10.1108/EUM0000000001126

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Publisher

:

MCB UP Ltd

Copyright © 1993, MCB UP Limited

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