International Journal of Retail & Distribution Management
275
Abstract
Reviews an article that attempts to assess the scale of pricing errors in supermarkets due to faulty scanning, research revealing a 4.29 per cent error rate.
Keywords
Citation
Fernie, J. (1993), "International Journal of Retail & Distribution Management", Marketing Intelligence & Planning, Vol. 11 No. 6, pp. 11-12. https://doi.org/10.1108/EUM0000000001123
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited