TY  - JOUR
AB  - Argues that some radically new thinking is needed in the provision
of training for marketing managers, and supports the argument with
experience gained in the SME sector.
VL  - 11
IS  - 6
SN  - 0263-4503
DO  - 10.1108/EUM0000000001121
UR  - https://doi.org/10.1108/EUM0000000001121
AU  - Carson David
AU  - Gilmore Audrey
PY  - 1993
Y1  - 1993/01/01
TI  - European Journal of Marketing
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 5
EP  - 7
Y2  - 2024/04/25
ER  -