European Journal of Marketing
523
Abstract
Argues that some radically new thinking is needed in the provision of training for marketing managers, and supports the argument with experience gained in the SME sector.
Keywords
Citation
Carson, D. and Gilmore, A. (1993), "European Journal of Marketing", Marketing Intelligence & Planning, Vol. 11 No. 6, pp. 5-7. https://doi.org/10.1108/EUM0000000001121
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited