Marketing Intelligence & Planning

Abstract

Reviews two books and one journal article. All three are concerned with the future of marketing in a rapidly changing environment. The first book and the article strongly challenge the conventional wisdom while the second book reviews best practice in the oldest profession in the marketing world.

Citation

Thomas, M.J. (1993), "Marketing Intelligence & Planning", Marketing Intelligence & Planning, Vol. 11 No. 6, pp. 3-4. https://doi.org/10.1108/EUM0000000001120