European Journal of Marketing
344
Abstract
Considers the more recent literature concerning the measurement of service quality, and questions whether there has been real research progression.
Keywords
Citation
Gilmore, A. and Carson, D. (1992), "European Journal of Marketing", Marketing Intelligence & Planning, Vol. 10 No. 7, pp. 5-7. https://doi.org/10.1108/EUM0000000001116
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited