Marketing Intelligence & Planning

Abstract

Reviews two volumes which represent the invaluable contribution which marketing intelligence can make to marketing decisions: the first documenting nine case studies from a variety of fields, the second containing 20 detailed case studies in five categories. Also reviews an article which explores the issues involved in arts marketing.

Citation

Thomas, M.J. (1992), "Marketing Intelligence & Planning", Marketing Intelligence & Planning, Vol. 10 No. 7, pp. 3-4. https://doi.org/10.1108/EUM0000000001115