TY  - JOUR
AB  - Recent moves to democratisation of Eastern Europe, and aspirations
to western lifestyles, do not guarantee easy penetration of western
branded consumer goods. There is demand mainly for conspicuous tokens of
capitalism (Levi′s, BMWs, Adidas). Barriers to developing markets for
faster‐moving goods like food and drink include limited resources,
primitive distribution systems and adequate basic foodstuffs.
VL  - 9
IS  - 7
SN  - 0263-4503
DO  - 10.1108/EUM0000000001109
UR  - https://doi.org/10.1108/EUM0000000001109
AU  - Blackett Tom
PY  - 1991
Y1  - 1991/01/01
TI  - Brands and Eastern Europe
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 4
EP  - 8
Y2  - 2024/05/10
ER  -