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Brands and Eastern Europe

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 July 1991

Abstract

Recent moves to democratisation of Eastern Europe, and aspirations to western lifestyles, do not guarantee easy penetration of western branded consumer goods. There is demand mainly for conspicuous tokens of capitalism (Levi′s, BMWs, Adidas). Barriers to developing markets for faster‐moving goods like food and drink include limited resources, primitive distribution systems and adequate basic foodstuffs.

Keywords

Citation

Blackett, T. (1991), "Brands and Eastern Europe", Marketing Intelligence & Planning, Vol. 9 No. 7, pp. 4-8. https://doi.org/10.1108/EUM0000000001109

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited