TY  - JOUR
AB  - A major survey into the marketing practices of higher and lower
performing groups of UK‐based medium‐sized manufacturing companies is
reviewed. Data were collected by means of a mail questionnaire survey
together with a smaller number of personal interviews. The research
findings are summarised in the form of a manager′s checklist; with each
item corresponding to a “key marketing success factor” found
to set apart the top‐performing companies.
VL  - 9
IS  - 2
SN  - 0263-4503
DO  - 10.1108/EUM0000000001097
UR  - https://doi.org/10.1108/EUM0000000001097
AU  - Brooksbank Roger
PY  - 1991
Y1  - 1991/01/01
TI  - Marketing Health‐check!
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 4
EP  - 7
Y2  - 2024/04/25
ER  -