British Images of Themselves vs Others

Abstract

The article presents, through research findings of British images of themselves and others, Britain′s competitive image position, in relation to EC partners. Results show a remarkable recovery of self‐esteem, when considering specific products rather than products in general.

Citation

Djursaa, M. (1990), "British Images of Themselves vs Others", Marketing Intelligence & Planning, Vol. 8 No. 7, pp. 29-32. https://doi.org/10.1108/EUM0000000001094