Marketing Planning: A Seven‐stage Process

Marketing Intelligence & Planning

ISSN: 0263-4503

Publication date: 1 July 1990


A concise review is presented of the many books and articles which have been written on the subject of marketing planning. The aim is to provide the marketing practitioner with a simple, step‐by‐step guide – describing all the major processes, concepts, tools and techniques involved.



Brooksbank, R. (1990), "Marketing Planning: A Seven‐stage Process", Marketing Intelligence & Planning, Vol. 8 No. 7, pp. 21-28.

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Copyright © 1990, MCB UP Limited

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