Corporate Legal Advice and Client Quality Perceptions

Abstract

Focuses on the perceptions held by organisational clients of the legal advice provided by their primary law firms. Previous work on service quality has been dominated by studies in consumer services and has been primarily outside the professional service context which is examined here. Empirical data collected from 152 corporate clients across a number of business sectors is used to examine a number of hypotheses relating client quality perceptions to key factors exhibited by both the legal service provider and the organisational client. The relationship between marketing and quality, and the marketing implications of the study for law firms are also discussed.

Citation

Morgan, N.A. (1990), "Corporate Legal Advice and Client Quality Perceptions", Marketing Intelligence & Planning, Vol. 8 No. 6, pp. 33-39. https://doi.org/10.1108/EUM0000000001089