TY  - JOUR
AB  - The experience is reported of a recent study tour of US companies
which are known for their outstanding levels of customer service. A
number of themes for success are highlighted which relate to human
resource issues, operational considerations and marketing, together with
some of the performance indicators which are central to the provision of
excellent service.
VL  - 8
IS  - 6
SN  - 0263-4503
DO  - 10.1108/EUM0000000001087
UR  - https://doi.org/10.1108/EUM0000000001087
AU  - Moores Brian
PY  - 1990
Y1  - 1990/01/01
TI  - The Service Excellence Experience
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 18
EP  - 24
Y2  - 2024/04/23
ER  -