International Journal of Bank Marketing
230
Abstract
A critical review of the papers from the Development of Chinese Banking Conference held in Hong Kong in October 1986. Topics covered include regional studies; competitive strategies, a strategic marketing review; management perceptions of marketing effectiveness; Chinese banking and economic development issues.
Keywords
Citation
Lee, K. (1990), "International Journal of Bank Marketing", Marketing Intelligence & Planning, Vol. 8 No. 5, pp. 24-26. https://doi.org/10.1108/EUM0000000001084
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited