TY  - JOUR
AB  - A review of recent literature focusing on the networks of
relationship in international marketing. Dyadic relationships and
networks and system and unit perspective, conceptual development, and
network strategies are embraced. How organisations can adapt their
structures and managerial practices to meet requirements imposed by
global sourcing operations is discussed.
VL  - 8
IS  - 5
SN  - 0263-4503
DO  - 10.1108/EUM0000000001082
UR  - https://doi.org/10.1108/EUM0000000001082
AU  - Tamer Cavusgil S.
PY  - 1990
Y1  - 1990/01/01
TI  - International Marketing Review
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 19
EP  - 21
Y2  - 2024/04/23
ER  -