International Marketing Review

Abstract

A review of recent literature focusing on the networks of relationship in international marketing. Dyadic relationships and networks and system and unit perspective, conceptual development, and network strategies are embraced. How organisations can adapt their structures and managerial practices to meet requirements imposed by global sourcing operations is discussed.

Citation

Tamer Cavusgil, S. (1990), "International Marketing Review", Marketing Intelligence & Planning, Vol. 8 No. 5, pp. 19-21. https://doi.org/10.1108/EUM0000000001082