TY  - JOUR
AB  - Are nations successful because of their national characteristics or
because of the characteristics of the companies located there? The
subject is discussed in a new book review. Secondly, an article is
reviewed, offering a number of research propositions, which ideally
should be observed if an organisation is to gain competitive superiority
and a third review focuses on marketing planning, in which theoretical
planning tools are shown actually to work in practice (i.e. from concept
to operation).
VL  - 8
IS  - 5
SN  - 0263-4503
DO  - 10.1108/EUM0000000001076
UR  - https://doi.org/10.1108/EUM0000000001076
AU  - Thomas Michael J.
PY  - 1990
Y1  - 1990/01/01
TI  - Marketing Intelligence & Planning
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 3
EP  - 6
Y2  - 2024/04/19
ER  -