Internal Marketing: Making Marketing Happen

Abstract

The need to market internally the plans and strategies developed by marketing managers is seen as a critical component of successful plan introduction. “Internal Marketing” appears to be a critical issue in making marketing work.

Citation

Piercy, N. and Morgan, N. (1990), "Internal Marketing: Making Marketing Happen", Marketing Intelligence & Planning, Vol. 8 No. 1, pp. 4-6. https://doi.org/10.1108/EUM0000000001069