Strategic Planning: The Cultural Impact

Abstract

Strategic planning is portrayed as a dynamic process by which companies tend to identify future opportunities and link that recognition with a concerted effort to grow or acquire the resources so that a business can take advantage of its strengths in the light of a changing situation. Although a great deal of research has been carried out on the subject, much of the work has focused on the substance of planning as a practice not subject to the laws of cultural adaptation. This article, however, attempts to assess the impact of culture.

Citation

Reid, D.M. and Hinkley, L.C. (1989), "Strategic Planning: The Cultural Impact", Marketing Intelligence & Planning, Vol. 7 No. 11/12, pp. 4-12. https://doi.org/10.1108/EUM0000000001063