Review of Retailing

Abstract

A selection of recently published empirical and conceptual studies of the retail industry is reviewed and possible important future developments analysed. In particular, the four areas considered are: (1) the retail environment; (2) strategic issues, (3) operational considerations; and (4) monitoring and measuring costs and performance. These areas are especially viewed in the light of the influence and operation of the large firms.

Citation

Dawson, J. (1989), "Review of Retailing", Marketing Intelligence & Planning, Vol. 7 No. 9/10, pp. 30-36. https://doi.org/10.1108/EUM0000000001057