International Marketing – Into the 1990s
Malcolm McDonald
(Joint Editor, International Marketing Review Cranfield School of Management)
10573
Abstract
A review of trends and developments in international marketing including the business environment; Europe and 1992; and global marketing.
Keywords
Citation
McDonald, M. (1989), "International Marketing – Into the 1990s", Marketing Intelligence & Planning, Vol. 7 No. 9/10, pp. 10-16. https://doi.org/10.1108/EUM0000000001054
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited