Marketing “In the Round”
Michael Thomas
(Editor, Marketing Intelligence & Planning Department of Marketing, Strathclyde Business School)
7893
Abstract
The author reviews key developments in marketing generally including planning and strategy, production, marketing intelligence, product policy and new product development, services and services marketing, distribution and 1992.
Keywords
Citation
Thomas, M. (1989), "Marketing “In the Round”", Marketing Intelligence & Planning, Vol. 7 No. 9/10, pp. 3-9. https://doi.org/10.1108/EUM0000000001053
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited