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The Military Approach to Competitive Advantage

Donald V. Shiner (Mount Saint Vincent University, Halifax, Nova Scotia)

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 May 1989

204

Abstract

Military command, control, communications and intelligence systems (c3i) have their historical roots in the early literature of business. This article explores the nature of c3i and how the military approach can provide practical guidance in today′s highly competitive business environment, for managers who want to improve their business intelligence systems, and in particular their marketing information system.

Keywords

Citation

Shiner, D.V. (1989), "The Military Approach to Competitive Advantage", Marketing Intelligence & Planning, Vol. 7 No. 5/6, pp. 35-37. https://doi.org/10.1108/EUM0000000001048

Publisher

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MCB UP Ltd

Copyright © 1989, MCB UP Limited

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