Market Intelligence for International Markets

Abstract

Based on the scanning modes of Scottish exporters of construction services, the authors conclude that significant deficiencies exist in information flows within firms. The need for mixed scanning is recommended, combining objective knowledge with experiential knowledge. Consortia may be a solution to the information and intelligence gathering problems of smaller firms.

Citation

Fletcher, K. and Wheeler, C. (1989), "Market Intelligence for International Markets", Marketing Intelligence & Planning, Vol. 7 No. 5/6, pp. 30-34. https://doi.org/10.1108/EUM0000000001047