TY  - JOUR
AB  - Discusses the results of a consumer survey on the likes and
dislikes of consumers towards breakfast cereals. Suggests a possible
model of consumer behaviour to explain their preferences. The perceived
risks and risk‐reducing strategies used by consumers are empirically
investigated. Discusses the results in a way that highlights their
usefulness to the industry′s marketers.
VL  - 92
IS  - 3
SN  - 0034-6659
DO  - 10.1108/EUM0000000000956
UR  - https://doi.org/10.1108/EUM0000000000956
AU  - Mitchell Vincent‐Wayne
AU  - Boustani Pari
PY  - 1992
Y1  - 1992/01/01
TI  - From Consumer Likes and Dislikes to a Consumer Behaviour Theory
T2  - Nutrition & Food Science
PB  - MCB UP Ltd
SP  - 11
EP  - 14
Y2  - 2024/04/24
ER  -